Identité
B R A N D I N G
Identité is a branding project with the intention of creating a clear and minimal graphic design language. Throughout the process, a photography session took place to create and explore a coherent environment using a single accent of color to enhance volumes, textures and typographies.
Following a defined grid system, the logo is designed around the idea of a square containing sixteen individual caracters for each letter in the name Édouard Lauriault. By playing with font thicknesses, a contrast between the first and last name is then created.
2016
Following a defined grid system, the logo is designed around the idea of a square containing sixteen individual caracters for each letter in the name Édouard Lauriault. By playing with font thicknesses, a contrast between the first and last name is then created.
2016
